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How to Write Your Elevator Speech for Your USP
Say you meet someone in the hallway of a business conference and they ask you what you do?
What will you say?
Everyone needs to have a one-minute speech prepared that explains exactly what their business is all about and why people should even listen to them.
Here are the main sets to creating your elevator speech:
#1 Outlining your USP
A. What are the key points of your unique selling proposition?
B. What’s different about you compared to your competitors?
Write these down in a simple bullet point format, then cut out irrelevant words and explanations.
Pair your USP down to the bare minimum, the most basic essential to what you are offering to people.
#2 Write your problem solution statement
Now, put your USP description into one sentence.
It helps to put it in terms of a solution since this is the most important part of anything you are selling.
It’s why people buy, e.g. “I provide ready-made solutions for people that don’t have time to write or just hate it.”
This doesn’t tell someone exactly what you do but it intrigues them to want to learn more.
#3 Write your features benefits statement now
Write another sentence that explains the key points of how you deliver that solution.
Your statement should be a very brief summary of the key features and benefits of what you are selling,
e.g. “... by writing the article for them I free up their time to focus on other parts of their business“.
This isn’t a sales pitch, which would just turn off someone that you just met in the elevator.
It’s a summary of why your solution actually works.
It shouldn’t give a person all the details of the business, instead, it should create an opening for more questions from the other person. In other words, it’s a great way to get a discussion going.
#4 Put it all together
And now, that you have written the basis of your elevator speech, it’s time to put it all together.
A. Practice saying it out loud and add other details to make your speech sound natural.
B. Try it out on someone else and get their feedback and reaction
C. Make sure to time yourself to make sure your little speech doesn’t take more than about a minute.
Finally, take the time to revise and revisit your elevator speech frequently. Especially as your own business changes, creating your own individual elevator speech is far more important than most people realise
You never know when you will meet someone that can be a help in your business or who is a potential customer.
This is the one-liner you can use with friends who have no idea what you do, or with business colleagues, you meet at a conference in the elevator.
It is your ticket to opening the door to a potential relationship.
Continue to the next video How to Develop Your Sales and Marketing Plan.