The most effective personal branding policy that you can use to build your own brand and more importantly to build a network of partisans that are waiting to return an indulgence. Stephen Houraghan – BrandMasterAcademy.com.
If you want to build categories that go beyond the visual psychology and creative thinking then you’re in the right place.
This is predominantly on business branding and business branding policy and in the last 10 years or so, personal branding should certainly become increasingly important today.
You rarely accompany transactions that exist in a silo without a personal brand attached to it. Certainly noting the small business world and when you think about individuals and their personal labels. You think about their connection to business firebrands. Then, every business firebrand has a potential army of micro firebrands out there in the market representing the bigger firebrands.
So today you really need to understand the relationship between a business brand and a personal brand. you’ll need a strategy to go out and construct that personal brand.
The most effective strategy that you can use to build your own personal brand. Those pipelines between business branding and personal branding are becoming more and more blurred.
When you think about it, business symbols and personal brands share the same goal. When preparing what the category has more appeal to the audience, relating to human attachments. We, therefore, need to forget about business labelling, personal branding, B2B and B2C for the second type of labelling in its entirety.
It’s all about the human touch. It’s all about making a connection with another human.
Understanding precisely who that public is, where they’re going, what they’re trying to achieve, what challenges are in front of them that they need to overcome, and then helping them overcome those challenges on the road to success and eventually helping them to achieve what it is that they want to achieve
So the number one strategy within personal branding is to be as helpful as you can.
We all absolutely hate being sold to. As people, as consumers. Each and every day we’re sold to. At every single corner whether it’s in your Facebook feed or your Instagram feed or being interrupted on your TV ad or your YouTube video or even flipping through a publication. There’s always an advert in front of you. Trying to get something from you. Trying to grab your attention.
It’s time to turn the switch on, stop being a taker and you start giving.
It’s a breath of fresh air and it’s a noticeable divergence when you are seen time and again in the marketplace.
Whether it’s on your social feed or within a blog post, or in a video.
You’re giving! You’re helping.
You’re trying to help the other person on the other side of that camera or on the blog announce to overcome a small challenge. They’ll remember that you actually help them if you actually give them some acknowledgment, some information, or a strategy that they can use. That’s when you start to build a report they will remember.
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I read a book a few years ago that had a major impact on me and really led me to shift my own perspective. The Thank You Economy by Gary Vaynerchuk, this what helped me to take a step back and look at what I was actually doing. I analyzed and asked myself “Am I a giver or a taker?” I realized that I wasn’t really applying anything to the market I wasn’t really contributing.
I wasn’t really helping people and that was a big eyeopener for me.
My attitude had to drastically change. I approached from that moment on with a brand-new perspective of “What is in it for the person(s) I am trying to help?”.
Everything that I did went through this filter of are you helping people.
So every blog I did, every video I did, every social post I did, it went through that filter. And that is my strategy now.
My approach is to go out there and to give and to be as supportive as I can possibly be and I’m starting to get the compensations of that now. I’m starting to get personal emails coming back to me, ‘thank you’ mentions for giving freely. Examples of how my report, my tips have helped them.
I can start to see the fruition of that mindset. I know now that this is only the beginning. This giving strategy works. Give and be helpful. Watch it slowly snowballing.
A strategy that I’m dedicated to and I know will pay long-term dividends.
It’s not anything groundbreaking here. No research study by me or by Gary V. This is something that has been around for literally thousands of years. We gravitate towards people who render giving to others.
Their attention or their efforts and they contribute positively in some way, shape, or sort to your life.
Again, this is nothing brand-new, this is a timeless strategy.
So if you are building a personal brand. If you want to contribute positively to the lives of your audience and you want to help them on their road to success, then focus on being the most helpful person that you can be. And your success will take care of itself.
Now, I’d love to hear from you. About your experiences or your challenges.
- Are you updating your personal brand at the moment?
- Are you struggling to breakthrough?
- Or has your personal brand already started to gain traction and are you using this approach?I’d really love to hear from you in specific comments below.