The most effective personal branding policy that you can use to build your own brand and more importantly to build a network of partisans that are waiting to return an indulgence. Stephen Houraghan – BrandMasterAcademy.com.
If you want to build categories that go beyond the visual psychology and creative thinking then you’re in the right place.
This is predominantly on business branding and business branding policy and in the last 10 years or so, personal branding should certainly become increasingly important today.
You rarely accompany transactions that exist in a silo without a personal brand attached to it. Certainly noting the small business world and when you think about individuals and their personal labels. You think about their connection to business firebrands. Then, every business firebrand has a potential army of micro firebrands out there in the market representing the bigger firebrands.
So today you really need to understand the relationship between a business brand and a personal brand. you’ll need a strategy to go out and construct that personal brand.
The most effective strategy that you can use to build your own personal brand. Those pipelines between business branding and personal branding are becoming more and more blurred.
When you think about it, business symbols and personal brands share the same goal. When preparing what the category has more appeal to the audience, relating to human attachments. We, therefore, need to forget about business labelling, personal branding, B2B and B2C for the second type of labelling in its entirety.
It’s all about the human touch. It’s all about making a connection with another human.
Understanding precisely who that public is, where they’re going, what they’re trying to achieve, what challenges are in front of them that they need to overcome, and then helping them overcome those challenges on the road to success and eventually helping them to achieve what it is that they want to achieve
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So the number one strategy within personal branding is to be as helpful as you can.
We all absolutely hate being sold to. As people, as consumers. Each and every day we’re sold to. At every single corner whether it’s in your Facebook feed or your Instagram feed or being interrupted on your TV ad or your YouTube video or even flipping through a publication. There’s always an advert in front of you. Trying to get something from you. Trying to grab your attention.
It’s time to turn the switch on, stop being a taker and you start giving.
It’s a breath of fresh air and it’s a noticeable divergence when you are seen time and again in the marketplace.
Whether it’s on your social feed or within a blog post, or in a video.
You’re giving! You’re helping.
You’re trying to help the other person on the other side of that camera or on the other side of that blog announce to overcome a small challengethen they’ll remember that they will bank that and if you actually help themif you actually give them some acquaintance or some information or a strategy or a skill that they can use then that’s when youstart to build that cartel you start to build that category equity and they will remember that you’ve helped them now Iread a book a few years ago that had a major impact on me and reallyled me to shifting my own policy and that was The Thank You Economy by Gary Vaynerchuk now this is something that helped me to take a step back and look at what I was actuallydoing and I analysed myself and I queried myself am I a giver or a taker and I realized that I wasn’t really applying anything tothe market I wasn’t really contributing I wasn’t really going out thereand helping people and that was a big eyeopener for me and that was a change and a change in my attitude so I took a step back and I made a brand-new approaching and from that momenton everything that I did went through this filter of are you helping people so every blog berth I did every video I did every social post I did it went through that filter and that ismy strategy now my approach is to go out there and to give and to be as supportive as I can possibly be and I’m starting to get the compensations of that now I’m starting to get personalemails coming back here to me and mentions of parties thanking meand giving me examples of how my report or my skills or tips-off has helped them in their daytoday lives or within their business and I can start to see the reinforces of thatand I know now that this is only the beginning because this is nowmy strategy my strategy is to give and to be helpful and I canslowly see that snowballing and I know that this as I said is onlythe beginning because this is a strategy that I’m dedicated to and thisis a strategy that I know will pay dividends long term now appear I’m not coming up with anything groundbreaking herethis is not a newfandangled strategy that has just been study up of by me or by Gary V this is something that has been around for literally millions of years if you think about what we gravitate towards as people whatyou gravitate towards in their own lives well it’s people who render and if you thinkabout the people who are most valuable to you in your life well thenthey are a giver in your life in some way shape or form they give you their meter or their vigour or theirattention or their efforts and they contribute positively in some way shape or sort to your life this is nothing brand-new this is a timeless strategy so if you are buildinga personal brand and if you want to contribute positively to the livesof your audience and you want to help them on their road to success then focus on being the most helpfulperson that you can be and your success will take care ofitself but I’d love to hand it back over to you I’d love to hear from youabout your experiences or your challenges are you improving a personal brand at the moment and are youstruggling to break through or are you constructed a personal brand that’snow starting to gain traction and are you using this approach andwhat effect has that had on your personal symbol I’d really love tohear from you in specific comments if you like this video return it a thumbsup smack that agree button and the notification bell as well that’ll let youknow when I’ve got new videos coming out if you miss actionable symbol programme tips-off and techniques jump on over toBrandMasterAcademy.com and get yourself signed up for that listit is a free inventory and I do remain some exclusive material for that index andthere’s plenty of available resources on there as well so jump across and get stuck in but as I said I would love to hear from youI’ll do my best to answer all of those questions all of those challengesuntil next time brand like a lord and I’ll told you in the next video!